Creatives Data
Social Listening / Listening IntelligenceIntelligence practice since 2018
Signal detectionModelledGoverned

Detect narrative shifts before they cost you.

Social listening is not monitoring, it is strategic signal detection. We transform fragmented online conversation into structured intelligence that informs executive decisions, product strategy, competitive positioning and risk governance. We do not just track mentions, we model market perception.

SourcesNarrativeSentimentCompetitiveRiskForesight
Brands we have shapedCAINDEZBAK30 international design awards
Signal intelRadar · v1
One radarNarrative · Sentiment · Competitive
Brands we have shaped
Crispy AsianInsperaDeylarZubyArzu KaprolWhite Istanbul Photography
What listening intelligence covers

From monitoring to modelling.

Traditional listening reports activity. We engineer intelligence: signals connected to business impact, narrative shifts correlated with risk, and qualitative noise translated into structured signal. Listening becomes a decision engine, not a tally.

  • 01 · DetectThe intake

    Signal detection architecture

    Signals collected and unified across social platforms, forums, review ecosystems, news and the open web, then normalised and classified into analysable streams.

    What you get
    • Social and forums
    • Review ecosystems
    • News and open web
    • Structured streams
  • 02 · ModelThe read

    Narrative and sentiment

    Beyond positive and negative, reading topic clustering, narrative velocity and amplification patterns, so shifts are detected before they trend.

    What you get
    • Topic clustering
    • Narrative velocity
    • Amplification
    • Influence distribution
  • 03 · BenchmarkThe context

    Competitive intelligence

    Listening turned into strategic benchmarking, reading emerging positioning, perception gaps and community movement rather than surface chatter.

    What you get
    • Emerging positioning
    • Perception gaps
    • Share of voice
    • Community signals
  • 04 · WarnBuilt to last

    Risk and reputation

    Risk models that surface escalating complaint clusters, sensitive discussions and coordinated amplification, so listening prevents reactive crisis management.

    What you get
    • Complaint clusters
    • Sensitive topics
    • Vulnerability patterns
    • Coordinated risk
The signal board, on one page

Streams into sentiment.

Source streams feed one sentiment and topic board, so social, forums and reviews are read together as structured signal rather than scattered across separate tools.

Sources and analysis
SocialStreams
ForumsThreads
ReviewsFeedback
Actions
trackanalysealert
Signal board
Signal board · social, forums, reviewsCreatives Data · growth team
How we work

How we build the intelligence layer.

A structured path from collection to alerting, engineered on top of monitoring systems to extract strategic value rather than replace them.

  • 1

    Collect

    Signals gathered and unified across sources into structured streams.

    Unified
  • 2

    Classify

    Conversations normalised, tagged and clustered into topics.

    Structured
  • 3

    Model

    Narrative, sentiment and competitive context modelled for meaning.

    Modelled
  • 4

    Report and alert

    Executive intelligence delivered, with early warning on emerging risk.

    Governed
What we build

Intelligence, layer by layer.

View all work →
  • Signal architecture

    Signal architecture

    A unified intake across social, forums, reviews and news.

    SourcesStructure
  • Narrative modelling

    Narrative modelling

    Topic and sentiment modelling that flags shifts early.

    NarrativeSentiment
  • Competitive read

    Competitive read

    Benchmarking of positioning and community movement.

    CompetitiveBenchmark
  • Early warning system

    Early warning system

    Risk models that surface reputational exposure in time.

    RiskAlerting
Recognition

Work that gets noticed.

  • Awards
    30

    International design awards

    Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.

  • Scope
    End to end

    Collect to alert

    Detection, narrative, competitive and risk, delivered as one intelligence layer.

  • Approach
    Modelled

    Decision engine

    We connect signal to impact, so listening informs the boardroom, not a report.

Listening becomes a decision engine.

Creatives Data · intelligence team
Related services

Where listening goes next.

View all services →
Pick a way to begin

Three ways to start.

Let us build your intelligence layer.

Start a project