01 · IdentityThe core
Brand identity
The mark, type, colour and voice set as a system, so every later surface is drawn from one source rather than improvised.
What you get
- Branding
- Copywriting
- Website design
- Social media design
Solutions / Design and brandIdentity to product
IdentityPackagingProduct
Design and brand
Identity, packaging, product design. We build the whole brand as one system, from the logo and voice to the packaging on a shelf and the product on a screen, so it reads as one thing everywhere it appears.
BrandingPackagingApp designWebsite designCopywritingMotion graphics
Brands we have shapedCAINDEZBAK34 international design awards
Brand systemBrand · v1
One brandIdentity · Packaging · Product
Brands we have shaped
Crispy AsianInsperaDeylarZubyArzu KaprolWhite Istanbul
What this solution includes
One brand, every surface.
A logo is not a brand. This solution designs the identity and then carries it across packaging, product and screen as one system, so the brand holds together instead of drifting surface by surface.
- 02 · PhysicalThe shelf
Packaging and print
The identity taken into the physical world, where packaging has to earn attention on a shelf, not just on a screen.
What you get- Packaging
- Campaign and content design
- Infographics and motion
- 03 · ProductThe screen
Product and interface
The same brand carried into app and product screens, so the thing people use looks like the brand they were sold.
What you get- App design
- Ecommerce design
- Website design
- Custom website
- 04 · SystemBuilt to last
A design system
Rules, components and assets handed over as a system, so the brand stays consistent as other teams build on it.
What you get- Design system
- Brand guidelines
- Asset library
- Handover
The brand, on one page
Set it once, apply it everywhere.
Identity, packaging and product all read from one design system, so the brand is consistent across the shelf and the screen instead of being redrawn for each.
Identity to product
IdentityBrand
PackagingPrint
ProductScreen
Applications
brandpackageproduct
Brand system
Brand system · identity, packaging, productCreatives Data · design practice
How we work
How we build a brand.
A path from discovery to application, so the identity is set before it is stretched across surfaces.
- 1
Discover
Audience, positioning and tone agreed before a mark is drawn.
Defined - 2
Identity
The mark, type, colour and voice designed as one system.
Designed - 3
System
Rules and components built so the brand can scale.
Built - 4
Apply
Carried across packaging, product and screen.
Applied
Selected work
View all work →Brands we have shaped.
- Crispy Asian
Crispy Asian
A full identity for a Far Eastern restaurant brand, from character design and brand voice to the menu and homepage.
BrandingCharacter Design - Pomme Studio
Pomme Studio
A brand identity and site for an independent creative studio, built to outlast trends.
BrandingWeb Redesign - Studio Upshot
Studio Upshot
Branding and a site for a photography studio spanning fashion, still life and editorial work.
BrandingWeb Design - Çoruh Jewelry
Çoruh Jewelry
Ecommerce design for a long established jeweller, carrying the brand onto a modern storefront.
Ecommerce DesignWeb Redesign
Recognition
Work that gets noticed.
- Awards34
International design awards
Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.
- ScopeIdentity to product
One system
The brand is designed once and applied across shelf, print and screen.
- CraftRecognised
Award winning
Brand, homepage and character work have each been recognised by international juries.
We design the brand, not just the logo.
Creatives Data · design practice
The services inside this solution
View all services →What the brand draws on.
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