Creatives Data
Services / Social ListeningIntelligence practice since 2018
IntelligenceExecutive levelEarly warning

Turn scattered conversation into executive signal.

Markets move faster than internal reporting cycles. Narratives shift, competitors reposition and reputational risk builds quietly. We turn fragmented online conversation into structured intelligence for executive decisions. We do not just track mentions, we model market perception.

SignalsNarrativeSentimentCompetitiveRiskForesight
Brands we have shapedCAINDEZBAK30 international design awards
Listening mapSignal · v1
One signalDetect · Model · Benchmark · Warn
Brands we have shaped
Crispy AsianInsperaDeylarZubyArzu KaprolWhite Istanbul Photography
What the listening practice covers

Signal, not monitoring.

Without structured listening, companies react too late, miss early demand signals and misread sentiment. We build a listening architecture that turns noise into signal, so leadership sees narrative shifts, competitive moves and reputational risk while there is still time to act.

  • 01 · DetectCollect

    Signal detection

    Conversation collected and unified across social, forums, reviews, news and the open web, then normalised into structured streams that can actually be analysed.

    What you get
    • Source coverage
    • Normalisation
    • Classification
    • Structured streams
  • 02 · ModelRead it

    Narrative and sentiment

    Beyond positive and negative, we read topic clustering, narrative velocity and amplification, so shifts are detected before they trend.

    What you get
    • Topic clustering
    • Narrative velocity
    • Amplification
    • Influence
  • 03 · BenchmarkCompare

    Competitive intelligence

    Listening turned into strategic benchmarking, reading competitor positioning, perception gaps and community movement rather than vanity mentions.

    What you get
    • Competitor positioning
    • Perception gaps
    • Share of voice
    • Community signals
  • 04 · WarnBuilt to last

    Risk and reputation

    Early warning models that surface escalating complaint clusters and coordinated amplification, so structured listening prevents reactive crisis management.

    What you get
    • Complaint clusters
    • Sensitive topics
    • Vulnerability patterns
    • Early warning
The listening service

Where to begin.

One service
The listening map, on one page

Signals into topics.

Signals from many sources collect into a topic map, so scattered mentions become clustered themes leadership can read at a glance rather than a raw feed.

Signals and topics
MentionsSources
TopicsClusters
SentimentSignal
Cadence
collectclassifyreport
Topic map
Topic map · mentions, topics, sentimentCreatives Data · growth team
Recognition

Work that gets noticed.

  • Awards
    30

    International design awards

    Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.

  • Scope
    End to end

    Detect to warn

    Detection, narrative, competitive and risk, delivered as one intelligence layer.

  • Approach
    Signal first

    Executive

    We model perception for decisions, not dashboards for activity.

We model market perception, we do not just track it.

Creatives Data · intelligence team

Let us turn conversation into signal.

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