Creatives Data
Data / Business IntelligenceData practice since 2018
DashboardsGovernedDelivered

Reporting people actually trust and act on.

Business intelligence is not a wall of dashboards, it is the control layer that governs how decisions are made. We standardise KPI definitions, structure the reporting hierarchy and set up delivery and alerts, so the right view reaches the right people and leadership trusts the numbers in front of them.

DashboardsKPI governanceReporting hierarchyScorecardsDeliveryAlerts
Brands we have shapedCAINDEZBAK30 international design awards
Business intelligenceReport · v1
One reportGovernance · Build · Deliver · Scale
Brands we have shaped
Crispy AsianInsperaDeylarZubyArzu KaprolWhite Istanbul Photography
What business intelligence covers

Governance, then dashboards.

Most enterprises own BI tools but lack BI governance, so KPI definitions conflict and trust in metrics erodes. We design the governance and reporting hierarchy first, then build dashboards and delivery on top, so BI becomes a decision system rather than decoration.

  • 01 · GovernanceThe base

    Strategy and KPI governance

    Metric taxonomy, data ownership and a reporting hierarchy defined first, so dashboards are built on agreed definitions rather than each department's own.

    What you get
    • Metric taxonomy
    • Data ownership
    • Reporting hierarchy
    • KPI alignment
  • 02 · BuildThe surface

    Dashboards and scorecards

    Executive dashboards, department views and automated scorecards with role based access, so each audience sees the view built for its decisions.

    What you get
    • Executive dashboards
    • Department views
    • Scorecards
    • Role based access
  • 03 · DeliverThe reach

    Delivery and alerts

    Reports distributed on a schedule with subscriptions and alerts, so intelligence arrives where decisions happen instead of waiting to be pulled.

    What you get
    • Distribution
    • Subscriptions
    • Alerts
    • Scheduling
  • 04 · ScaleBuilt to last

    Modernisation and managed BI

    Cloud native BI, semantic modelling and ongoing optimisation keep the layer current, so it scales with the organisation rather than ageing in place.

    What you get
    • Cloud BI
    • Semantic model
    • Optimisation
    • Managed service
The reporting layer, on one page

Dashboard, then delivery.

Dashboards, reports and alerts are defined once against governed metrics, so a report is published and delivered to its audience rather than rebuilt for each request.

Dashboards and delivery
DashboardsModel
ReportsDistribute
AlertsNotify
Cycle
definepublishreview
Dashboard and delivery
Dashboard and delivery · dashboards, reports, alertsCreatives Data · data team
How we work

How we build BI.

A path from governance to managed delivery, so dashboards rest on agreed metrics rather than conflicting definitions.

  • 1

    Governance design

    Metric taxonomy, ownership and reporting hierarchy defined.

    Defined
  • 2

    Dashboards and scorecards

    Executive and department views built with role based access.

    Built
  • 3

    Delivery and alerts

    Distribution, subscriptions and alerts configured.

    Delivered
  • 4

    Modernise and manage

    Cloud native BI kept current and optimised.

    Managed
What we build

BI, layer by layer.

View all work →
  • KPI governance model

    KPI governance model

    A metric taxonomy and reporting hierarchy across departments.

    KPIGovernance
  • Executive dashboards

    Executive dashboards

    Role based dashboards and automated scorecards.

    DashboardsScorecards
  • Report distribution

    Report distribution

    Scheduled distribution, subscriptions and alerts.

    DeliveryAlerts
  • BI modernisation

    BI modernisation

    Cloud native BI with semantic modelling.

    CloudSemantic
Recognition

Work that gets noticed.

  • Awards
    30

    International design awards

    Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.

  • Scope
    End to end

    Governance to delivery

    Governance, dashboards, delivery and modernisation, delivered by one team.

  • Approach
    Governed

    Trusted

    We govern definitions first, so the reporting layer earns trust.

We build a decision layer, not a wall of charts.

Creatives Data · data team
Related services

Where business intelligence goes next.

View all services →
Pick a way to begin

Three ways to start.

Let us turn your reporting into a decision system.

Start a project