SEO
Generative Engine Optimization
Be the Answer AI Recommends.
AI is no longer just influencing search. It is replacing the click. ChatGPT, Gemini, Perplexity, Claude and Copilot deliver answers instantly, and if your brand is not cited or structured correctly you do not exist in the decision journey. We engineer visibility inside AI-generated answers. Not just rankings, not just traffic, but inclusion.
Request an AI Readiness AuditSelected work
Brand systems in use
Framework
The GEO framework
- (01)
AI readiness and entity audit
An X-ray of your AI visibility: how models interpret your brand today.
- Citation presence across LLM platforms
- Sentiment and accuracy gaps
- Entity clarity and knowledge-graph alignment
- Competitor AI inclusion patterns
- (02)
Prompt landscape and conversational content
You cannot win prompts you do not appear in, and AI extracts rather than guesses.
- Conversational white space and commercial-intent prompts
- Context-rich Q&A blocks
- Intent-based formatting
- Entity-aligned terminology
- (03)
Structured data and authority
AI must understand before it recommends, and authority is cumulative.
- Advanced schema and entity linking
- Machine-readable signals
- Digital PR footprint and trusted citations
- Knowledge-graph reinforcement
- (04)
Citation monitoring
We measure where it matters: visibility, influence, revenue.
- AI answer inclusion frequency
- Brand citation share
- Zero-click displacement patterns
- Revenue attribution shifts
Ecommerce UX systemsConversion-focused landing structuresSEO architectureBrandPaid media creative frameworksCRM & automation touchpoints
- Placeholder
A stand-in for a testimonial that has not been collected yet. It is here so the wall can be reviewed at full density instead of with gaps, and so the badge sits where it will sit later. It carries no claim of any kind.
Sample Client 6
Managing Director, Sample Company
- Placeholder
Placeholder copy for a client quote. The length is chosen to match what people actually write when asked, which is longer than a caption and shorter than a case study. Replace it in full when the real one comes in.
Sample Client 7
Head of Growth, Sample Company
- Placeholder
This text is not a quotation and is not attributed to a real person. It stands in at a realistic length so the grid can be judged as it will look when filled. Every card carrying it is badged, and that badge is the point.
Sample Client 8
Brand Lead, Sample Company
- Placeholder
A placeholder written to the length of a real testimonial. It fills the card so spacing, alignment and the author block can be reviewed honestly. It deliberately contains nothing a reader could take as evidence of anything.
Sample Client 9
Commercial Director, Sample Company
- Placeholder
Stand-in text for a client's words. It exists only to hold the shape of the card until the real quote replaces it, and it says so plainly rather than pretending otherwise. No company, result or figure is named here.
Sample Client 10
Founder, Sample Company
Clients
The companies we build with.
- Arzu Kaprol
Frequently asked questions
What is generative engine optimisation?
GEO ensures your brand is recognised as a trusted entity, understood by AI systems and cited in conversational responses at high-intent moments.
How is GEO different from SEO?
SEO builds discoverability; GEO builds inclusion inside AI answers. They work together as one visibility strategy.
How do you measure GEO?
Through AI answer inclusion, brand citation share, assisted-conversion impact and revenue attribution shifts.
Who is GEO for?
Performance-driven organisations whose buyers research with AI before they convert.
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