Franchise SEO is not local SEO at scale. It is a centralised architecture problem: a brand hub, templated location pages, internal linking and duplication control, so every location strengthens the primary domain instead of cannibalising it. We build the structure and the governance that lets a network rank without competing with itself.
Franchise sites break search when location pages duplicate each other, compete for the same terms and fragment the domain. We design the architecture first, a hub, a location-page framework, internal linking and canonical control, so scale strengthens authority instead of splitting it.
A centralised structure with a national and local keyword hierarchy, a location URL framework and internal linking governance, so every page has a clear place and role.
Location pages built from shared templates with geo-specific differentiation, so the network scales to many markets without rebuilding each page by hand.
Canonical strategy and structured differentiation stop location pages from duplicating and cannibalising each other, so each ranks independently without harming the domain.
Central governance with corporate and per-location visibility and approval before publish, so the architecture scales without breaking and every market stays accountable.
A brand hub, its templated location pages and duplication control with an approval gate are defined as one architecture, so locations rank together under governance rather than competing.
A path from a governed structure to controlled, differentiated location pages, so a network ranks together rather than against itself.
Hub, keyword hierarchy, URLs and internal linking.
StructuredTemplated location pages with geo differentiation.
ScaledCanonical strategy and differentiation applied.
ControlledCorporate and per-location visibility with approval.
GovernedHub, keyword hierarchy, URLs and internal linking.
Templated pages with geo-specific differentiation.
Canonical strategy that stops cannibalisation.
Corporate and per-location visibility with approval.
Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.
Architecture, location pages, duplication control and governance, by one team.
We fix the structure, so scale strengthens the domain rather than splitting it.
Stop letting your locations compete against each other in search.
The template system the location pages are built on.
Explore franchise web design →The candidate pipeline this architecture also feeds.
Explore franchise businesses →Per-location profile, citations and map visibility for each site.
Explore local seo →