Franchise email is not a set of campaigns, it is a governed template system. We build one corporate master template, merge it with each location's name, address and local offer, and send it under that location's own sender identity, while the brand and the unsubscribe list stay governed at the centre. One template the brand controls, every location can send.
Left ungoverned, franchise email fragments into conflicting lists and off-brand messages. We lock a master template at the centre, merge it with each location's data and let locations send under their own identity, so the message is local while the brand and the list stay controlled.
One master template with locked brand elements and defined local blocks, so every send starts on brand rather than from a blank page.
The template merged with a location's name, address and local offer, so the message reads as local while the design stays central.
Each location sends under its own sender identity and owns its audience, so the relationship stays local and replies land in the right place.
Centralised unsubscribe control, consent handling and territory-based lists, so there is no cross-territory contamination and the brand stays protected.
One master template, its location-merged variants and the sender identity each location sends under are defined together, so a new location sends on brand from its first email.
A path from one master template to location-merged sends under local identities, so every email is local and on brand.
Locked brand elements and defined local blocks.
BuiltName, address and local offer merged in.
MergedLocation sender identity and owned audience.
SentCentral unsubscribe, consent and territory lists.
GovernedLocked brand elements with defined local blocks.
Name, address and offer merged into the template.
Each location sends under its own identity.
Central unsubscribe and territory-based lists.
Including Communicator, Davey, W3 Gold and Silver, Horizon and London Design Awards.
Master template, location merge, sender identity and list governance, by one team.
We lock the master and the list at the centre, so every location sends on brand.
One template the brand controls, every location can send.
The plan the sends run to.
Explore franchise marketing →The location pages the emails link to.
Explore franchise web design →The sibling channels sharing the same brand lock.
Explore franchise social media →