Food & Restaurant
Customer Stories
Crispy Asian
Far Eastern restaurant brand in Istanbul, built around signature hot rolls, udon bowls and a franchise offer.
- Sector
- Food & Restaurant
- What we did
- BrandingCharacter DesignUI DesignBrand VoiceBrand positioningMarketing strategy
What we did
What we did.
A restaurant brand that brings Far Eastern cooking to Istanbul. We built the whole identity, from character design and brand voice to the menu and the homepage. The juries recognised the homepage, the character design and the brand voice separately.
- Branding
- Character Design
- UI Design
- Brand Voice
- Brand positioning
- Marketing strategy
Outcome
Outcome.
40,000 reviews and 2 million words analysed to shape brand positioning, marketing strategy and branding.
Franchise sales within the first year.
12 international awards
London Design Awards (5) · Communicator Awards (7)
- Communication Design · Company Branding
- User Interface Design (UI) · Best Homepage
- Communication Design · Character Design
- User Interface Design (UI) · Best Visual Design · Aesthetics
- User Interface Design (UI) · Restaurant
- Design Features · UX · Clarity
- Features · Visual Appeal · Aesthetic
- Design Features · Brand Voice
- Features · User Experience
- General · Restaurant & Bars
- General · Homepage
- Design Features · Overall Design Aesthetic